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Review request messages that actually get reviews

Pick your industry and channel, drop in your business name and review link, and copy messages that sound like a person — not a robot with a survey. Every template follows the rules.

Leave blank to keep a [Your business] placeholder.

Don't have one yet? Our QR poster tool explains where to find it.

Your messages

[First name] stays as a placeholder for you to fill in per customer. Texts show character counts — one SMS segment is 160 characters.

Never send these manually again — see how

✉ Email me these templates

Also try: Review QR poster maker → · All free tools →

The rules (so your reviews stay up)

Is it allowed to ask customers for Google reviews?

Yes. Google is fine with asking customers for honest reviews — what it prohibits is paying for them, gating them, or soliciting a specific sentiment. Every template on this page asks for a review, never for a positive one.

Can I offer a discount or freebie for a review?

No. Google's review policies prohibit incentivized reviews outright, and the FTC's Consumer Reviews and Testimonials Rule prohibits compensation or incentives conditioned on a review expressing a particular sentiment — positive or negative. Just ask; most happy customers will.

Can I send the review link only to customers I know are happy?

That's called review gating — a "were you happy?" pre-check that only routes the happy ones to Google — and Google's policies prohibit it. Ask everyone, every time. A private feedback path for unhappy customers is fine, as long as it doesn't block anyone from the public review page. Not sure where your current practice stands? Take the review policy checkup.

Do I need permission to text customers?

In the US, texting customers falls under the TCPA: get consent to message them (a checkbox or a line at booking or checkout works), keep volume low, and honor opt-outs immediately. Email is the safer channel if you haven't collected texting consent yet.

Copying templates works. Until someone forgets.

VouchTrack sends a message like these to every customer after every visit — in your name, on time, every time — and answers the reviews that come back. You approve the wording once.

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